Prasoon Joshi

Prasoon Joshi Born 16 September 1971 Is An Indian Lyricist Screenwriter And Advertising Copywriter. A Prolific Writer-Poet Who's First Book Of 3 Books "Main Aur Woh" Was Published When He Was 17 Years Of Age An Internationally Acclaimed Indian Advertising Professional Bollywood Film Songwriter As Well As A Dialogue And Screenwriter Who Won Filmfare Best Lyricist Award Consecutively In 2007 And 2008 Columnist A Respected Speaker. Early Life And Education Prasoon Joshi Was Born On 16 September 1971 In Almora Uttarakhand India Where He Spent A Part Of His Childhood And Since His Father D. K. Joshi Served As A PCS Officer Civil Service With The State Government And Later Became Additional Director-Education He Spent His Growing Years In Various Towns Including Narendra Nagar Tehri Chamoli Gopeshwar And Later Rampur Meerut And Dehradun 1 2 . Both His Parents Are Qualified Classical Vocalists In Fact His Mother Sushma Joshi Who Was A Lecturer In Political Science Also Performed For All India Radio For Over Three Decades 3 . He Started Writing Early In Life And Published His First Book At Age 17 Main Aur Woh — A ‘conversation With Himself’ Inspired By Frederich Nietzsche’s Thus Spake Zarathustra 3 Subsequently He Has Published Two More Books. After His Schooling He Did His B.Sc. And Post Graduation In Physics Thereafter He Did His MBA From Institute Of Management Technology A Business School Located In Ghaziabad In Uttar Pradesh India. During His MBA Education He Decided To Make His Career In Advertising. Career He Started His Career With Ogilvy & Mather O&M Delhi And After Working There For Over 10 Years He Joined McCann-Erickson In Early 2002. By 2006 He Was Regional Creative Director South And South East Asia When In December 2006 He Was Elevated To Executive Chairman For McCann Worldgroup India And Regional Creative Director Asia Pacific. 4 . He Made His Debut As Film Lyricist With Rajkumar Santoshi's Lajja Which Soon Led To Yash Chopra's Hum Tum And A String Of Popular Bollywood Films Fanaa Rang De Basanti Taare Zameen Par Black Hum Tum And Delhi 6. With Rang De Basanti 2006 He Also Became A Dialogue Writer 5 Prasoon Has Also Created Many Advertisements Like NDTV India "Sach Dikhate Hain Hum" Saffola "Abhi To Main Jawan Hoon" LG Marico Perfetti Alpenliebe Chloromint And The Thanda Matlab Campaign For Coca Cola With Aamir Khan Happydent -Which Is Considered By Experts As India's Best Ad Till Date He Has Rightfully Earned The Title Of "the Ad Guru Of India" 1 . In 2006 He Was Chosen A 'Young Global Leader 2006' By The Forum Of Young Global Leaders An Affiliate Of The World Economic Forum 6 And In 2007 He Appeared As Judge Of Reality Singing Competition Dhoom Macha De On NDTV Imagine 7 . In 2008 He Was Invited As The Cannes Jury Chairman And In 2009 He Was Named Amongst The Exclusive 10-Member Cannes Titanium & Integrated Jury 2009 At The Cannes Lions International Advertising Festival 2009 8 Edit Personal Life Prasoon Met His Wife Aparna Also An Advertising Professional While Working At O&M Delhi Later They Married And The Couple Now Have A Daughter Named Aishaanya. Edit Filmography * Delhi 6 2009 * Ghajini 2008 * Thoda Pyaar Thoda Magic 2008 * Taare Zameen Par 2007 * Fanaa 2006 * Rang De Basanti 2006 * Black 2005 * Rok Sako To Rok Lo 2004 * Phir Milenge 2005 * Hum Tum 2004 * Aankhen 2002 * Lajja Film 2001 Private Albums He Has Been The Lyricist For Several Indipop Albums Which Have Been Hits * Mann Ke Manjeere An Album Of Women's Dreams For Breakthrough For Shubha Mudgal 2000 * Ab Ke Saawan For Shubha Mudgal 1999 * Dooba Dooba Rehta Hoon" For Silk Route Advertising He Has Created The Advertisements For The Following Products 9 * Coca Cola - `Thanda Matlab Coca-Cola' * Chlormint * Asian Paints * Cadbury * NDTV India * CNN IBN - India Rising 10 * Pulse Polio Program * Vacao Scooty * Close Up * Ponds * Happydent * ING Public Service Campaigns * Breakthrough Trusts'Anti HIV Campaign * Pulse Polio * National Literacy Mission- Child Education Films * UN Millennium Goals- Anti Poverty Campaign * Anti Child Abuse * Cancer Patients Society- Against Tobacco Consumption Writer-Musician * Tsunami Relief Album Asha Wali Dhoop With Ustad Zakir Hussian * Lau- An Album That Focusses On Hope For The HIV Positive. * Sapna Dekha Hai Maine- For The Girl Child Anthem For CRY Child Rights And You His Poetic Outburst "Iss Baar Nahin" In The Wake Of The Mumbai Terror Attacks In 2008 Gave A Voice To The Angst Of Millions Of Indians. Prasoon Joshi Is Also Part Of The Select Three Member Core Creative Advisory Committee For The Commonwealth Games 2010 Along With Shri Shyam Benegal And Shri Javed Akhtar. Awards Advertising * 2002 ABBY Best Copywriter And The Best Ad Campaign * 2003 Cannes Lion Award Cannes Lions International Advertising Festival Thanda Matlab Coca-Cola Campaign. 1 * He Has Won More Than 200 Advertising Awards 1 . * Awarded By Media Magazine- No 1 Creative Director In Asia Pacific 2007 . Lyricist * 2005 Star Screen Award For Best Lyricist Hum Tum Sason Ko Sason * 2007 Filmfare Best Lyricist Award Fanaa Chand Sifarish . * 2008 National Film Award Best Lyrics Taare Zameen Par * 2008 Filmfare Best Lyricist Award Taare Zameen Par Maa . * 2009 Indian Of The Year NDTV Entertainer Of The Year 2008. Special Award For Lyrics. References 1. ^ A B C D Meet Prasoon Joshi India's Ad Guru By Shyamal Majumdar. Rediff.Com October 19 2005. 2. ^ Prasoon Joshi Interview Creativeuttarakhand Myor Pahad . 3. ^ A B Breakfast With Prasoon Joshi Economic Times' May 3 2008. 4. ^ McCann Top Deck Gets A New Look Economic Times Dec 16 2006. 5. ^ Adman Prasoon Joshi Has Now Turned Dialogue-Writer! The Times Of India Dec 12 2005. 6. ^ Prasoon Joshi Chosen Young Global Leader Rediff.Com January 13 2006. 7. ^ NDTV Ropes In Shankar Mahadevan And Prasoon Joshi Wednesday November 28 2007. 8. ^ Prasoon Joshi On Cannes Titanium Jury Economic Times Feb 27 2009. 9. ^ See 1 Euttaranchal. 10. ^ Prasoon Joshi. Rising Indian Business Line The Hindu February 08 2007. 10.Http //wwhttp //www.Afaqs.Com/perl/news/story.Html? 11.Sid 19958w.Dnaindia.Com/entertainment/report_Prasoon-Joshi-Wins-His-First-National-Award_1288244 12.Http //ibnlive.In.Com/videos/100868/watch-Prasoon-Joshi-On-His-National-Award.Html 13.Http //www.Screenindia.Com/news/shailendra-Samman-For-Prasoon-Joshi/515384/ 14.Http //www.Dnaindia.Com/specialfeatures/slideshow_Mumbai-S-Top-50-Influentials_1278335-48 15.Http //businesstoday.Intoday.In/index.Php?option Com_Content&task View&id 3013&issueid 3015 External Links * Prasoon Joshi At The Internet Movie Database - Http //www.Imdb.Com/name/nm1535946/ * Prasoon Joshi On Ads Awards And Brain Drain At Rediff.Com - Http //www.Rediff.Com/money/2007/jul/13inter.Htm * Prasoon Joshi At Merapahad.Com - Http //www.Merapahad.Com/forum/personalities-Of-Uttarakhand/prasoon-Joshi-Ad-Guru-Lyricist-In-Bollyhood-From-Uttarakhand/ Source Http //en.Wikipedia.Org/wiki/Prasoon_Joshi read less