NewJeans (Korean: 뉴진스) is a South Korean girl group formed by ADOR, a subsidiary of HYBE Corporation. The group is composed of five members: Minji (민지), Hanni (하니), Danielle (다니엘), Haerin (해린) and Hyein (혜인). The group released their debut single "Attention" on July 22, 2022, preceding their debut extended play 'New Jeans', which was released on August 1, 2022. On October 18, 2022, ADOR announced that NewJeans was preparing for their first-ever comeback.
“Ditto” serves as the pre-release single from NewJeans' first single album, OMG.
The lyrics for the track describe an inner discussion of a person falling in love right away, reminiscent of being hit with Cupid’s arrow, and who also tries their best to bravely show affection to a significant one through an honest confession while hoping for the purity and good, requited relationship between each other.
Despite the sweet, vulnerable meaning, the Shin Wooseok-directed ‘side A’ and ‘side B’ music videos for “Ditto” revolve around a divergent story, as they are shot from the perspective of Heesoo (played by Park Jihu), a close friend and schoolmate of NewJeans. The former shows the carefree and joyful life of the mysterious character and the group, which goes through an unexpected change after Heesoo’s arm is injured and is hallucinating about her moments with imaginary friends, while the latter continues the storyline of the video and reveals how the actual, yet ideal mindset of the girl looks like.
